Salience, Relevance, Differentiation and The Polling Booth point of sale
The NHS, Fairness, Immigration & People, Brexit and an end to Austerity. Are the Relevant and Salient issues I get from the Data. Applying An analysis with the lens of Lynton Crosby’s 4 Elements in Campaigning, Namely; 1. Salience, ( Is it out there)
2. Relevance ( Do the people Give a Shit?) Is it personally Relevant?
3. Differentiation ( They say That Too.) Political Differences, Wheres the change, why change?
4. The point of Sale Execution (WTF?) (Making the Lies Stick, Connect the policies to the Party. Crosby says “if in Doubt Believe in something”, if your losing then get someone else to do the Dirty work for you. Surrogates. Negative Campaigning. Candidates must carry
( The figures are Video Timings for direct Quotes)
5:28
the positive messages talk about what
5:30
they want to achieve and so forth and
5:32
then the campaign itself maybe the
5:34
literature that’s put out or what or in
5:36
what they call in the United States
5:38
surrogates in the US you know Obama had
5:41
lots of surrogates who are attacking
and
5:43
Mitt Romney all the time of values
5:46
wealth decisions he’s made in the past
5:48
they should carry the sort of more
5:51
negative messages tone is very important
5:53
when you’re executing we should be
5:56
executing anybody when you’re executing
5:58
when you’re executing a negative
6:00
campaign and certainly candidates
6:04
should overwhelm when we only ever
6:05
communicate a positive narrative
6:07
suitable towards the end of the campaign
6:09
for people to report all of us being
6:10
this surge in the SNP that Scottish
6:13
Nationalist Party and that’s you know
6:15
upsetting the dynamic for labour the
6:18
first time we picked that up was in
6:19
November of 2014 when in discussions in
6:26
focus groups people said Ed Miliband’s a
6:29
very weak man if the SNP do really well
6:32
and he relies on them to govern they
6:36
will push him around who knows what we
6:39
would get and that was the word
6:42
that was from the mouths of voters well
6:44
before anybody had picked up this sense
6:46
so we, you know started building on that
6:48
then we didn’t wasn’t something that
6:50
came late in the campaign it came late
6:52
in a lot of people’s realisation
7:38
when you’re running a campaign you have a particular
7:41
objective and that is you know to get
7:44
your side over the line to help them
7:49
win in in the right way not breaking the
7:54
law consistent with your values and all
7:55
of those things
Fattening the Pig For Market,
“You Can´t Fatten the Pig on market day, you have to do as much as possible in advance”.
with the limited resources you have you
9:38
need to ensure that they are focused on
9:40
where they will yield the most return so you
9:44
start by locking in your base you then
9:46
move to the swing group and focus your
9:50
resources on you know that’s a core vote
9:52
strategy well if you focus just on your
9:53
base you’re never going to win it comes
9:56
down finally to Labour and the Liberal
9:58
Party of conservatives and the
9:59
Socialists basically but the principle
10:02
remains you need to know who is your
10:03
base who is your swing and who is your
10:05
aunty and sometimes this is attributed
10:09
to me in the UK media but it didn’t come
10:13
from me, it came from John Howard who is
10:15
Prime Minister of Australia the
10:17
The statement,“you Can’t Fatten a Pig on Market day”
Relevance ( Do the people Give a Shit?) Is it personally Relevant?
Differentiation ( They say That Too.) Political Differences, Wheres the change, why change?
The point of Sale Execution (WTF?) Making the Lies Stick, Connect the policies to the Party.
Crosby´s Core Objectives.
Lock in base then, move to the swing Group. Who is your base? Who is your Swing? and Who is your Anti?
Applying Lynton Crosby’s Method to the Following Video Transcripts, Last Nights Battle for No10 interviews on Sky and the previous Leaders Debate on Sky, What is Salient, What Is is Relevant, Where is differentiation required and What is Lynton USP his positives for the Candidates and the Negatives for the Surrogates?
#BattleForNumber10: Theresa May and Jeremy Corbyn are facing a live studio audience ahead of the General Election.
The Conservative leader and the Labour leader will each face an audience Q&A hosted by Sky News Political Editor Faisal Islam. They will each then be interviewed by Jeremy Paxman.
Will Mr Corbyn asking politely if he could refer to the figures as he wants to give an accurate figure, is construed in a negative light when the surrogates go to work? Mr Corbyn I would suggest Made a connection with the Audience, Differentiated the Labour Policy for negotiating Brexit and showed the relevance and salience of the different approach of Labour 2017 from the Strong and Stable “Nasty Party” and the proudly self-identifying “Very Difficult Woman” from “The Nasty Party”
Mrs May is known in less Charitable circles as May Bot. I suspect Mr Crosby is preparing a stunt double for Public appearances as Mrs May´s cold metallic touch “”There are many complex reasons for Food banks ´´, is not people friendly and People and Immigration, The NHS,Fairness and the clear evidence that Post 2008 and after the 2010 Coalition, “WE” were definitely not all in the Austerity Shit together.
Here’s the tenor of the debate on my Facebook Timeline a group of musicians in Bristol UK, of varying political stripes.
If anyone is listening to radio 4 right now Corbyn has just made the biggest Faux pas going – when challenged on the figures on education costs in his manifesto he was unable to quote his figures……. 4.8 billion plus 2.4 billion which was quoted by the radio presenter ……. poor interview and very damaging …….
Sean DaveyI really don’t put much stock at all in the ability to memorise some numbers. Likewise with similar gaffes from Gove, Abbott and Hammond. Wouldn’t you prefer someone that is good at coming up with policies and administering the country?
Stephen Hogarth-JeansGemma Watkins also TBH JC has never administered or managed anything bigger than a talking shop,I wouldn’t trust him to manage my local takeaway!
Al SwaingerYep – this is why they have teams of advisors and, ultimately, the civil service. Better to know what to do with data than have data and not know what to do with it.
Matthew DuncanWe may as well have Mr bean as prime minister if Corbin gets in. The guy just comes across as an old hippy. Imagine the brexit deal we would get. He would be like the guilty guy in a divorce just giving it all away.
David GreenhalghCorbyn did brilliantly last night against May. So he made a gaff this morning. Read the Labour manifesto, look at the numbers and decide what kind of country you want to live in, fight for it and be part of the change you seek, instead of sitting back on your lazy arses pretending to be media pundits. Paul, with respect, I don’t think anyone cares who you would or wouldn’t employ. Show us your shoe leather.
David GreenhalghI’m sure you work as hard as anyone else in your working life, but that’s not what I’m referring to. Uncommitted political commentary, the projection of self-assurance and taking umbrage on facebook is easy. Nailing your colours to the mast, fighting and taking the knocks takes character. As I said, let’s see your shoe leather.
Are you a councillor, politician, MP? Do you canvass or campaign on behalf of your party? What is it you do personally to contribute towards your constituency, area, values?
Gemma WatkinsCan we stop insulting each other please!!!
If anyone thinks this is a nice tidy battle of a Corbyn v May then they are mistaken….. this is about Brexit and who is going to be left with the reputation of dealing with the complex alarming disentangling in the years to come. Forgetting numbers is not an over sight or mistake, it’s a tactic ! Think people !
Sanjoy BanerjeeSorry Gemma, I disagree with you on this one. There is an ocean of difference between the vision of Britain offered by the two parties headed by these candidates, and concentrating on the minutiae entirely misses that. In broad terms you have a party committed to ideological spending cuts in order to create a low tax economy (it has nothing to do with the deficit – if it did then the national debt would not have risen from £800bn to £1.7tn during ‘austerity’) versus a party committed to a costed plan on investment in growth and public services.
Roger LewisWe will see the press will, of course, get as much mileage out of this as they can. Watching the whole clip, which many will not ( there is a video, I do not listen to Woman’s Hour, I think it probably sounded worse than the footage. http://www.bbc.com/…/jeremy-corbyn-stumbles-over… Time will tell I think Mrs May is not a good candidate she is much worse than Mr Corbyn in my opinion.
Roger LewisOn Issues look at how large the don’t knows and other are, The narrowing of both the polls and the falling Odds at the bookies are also telling.
Roger Lewis6% and the Odds down to 6-1 for a hung parliament thats what I am betting on , was 14-1 a week ago? Roger Glyndwr Lewis @RogerGLewis 3h3 hours ago More Replying to @Nigel_Farage…See More
Borrowing from Mr Crosby´s Swine analogy “You Can´t Fatten the pig on market day“. I feel dear reader we should remind ourselves of some other Porcine Analogies. Firstly Mr Crosby will be aware that he can not make “a Silk Purse out of a Sows Ear“. Indeed it is unadvisable to think that one can put lipstick on this particular Pig, let alone transform its Ears into the necessary receptacle for Mrs Mays string of pearls. Our extant Sow, this present Candidate and her Presidential Campaign, shrieking “Two Legs Good and Four legs bad“,
“Once the pressure of serving his creation reaches a breaking point for Viktor, he decides to ruin Simone’s career as an act of vengeance. Simone’s next film, I Am Pig, is her directorial debut and a tasteless treatment about zoophilia intended to disgust audiences, which not only fails to achieve the desired effect of audience alienation, but also serves to foster her credibility as a risk-taking, fearless and avant-garde artist. Taransky’s subsequent attempts to discredit Simone by having her drink, smoke and curse at public appearances and use politically incorrect statements similarly backfire, when the press instead begins to see her as refreshingly honest.”
That story Line,
It seems is for the Movies In Real Life, Pork, it seems will be off the Menu and the Audience refuse to see the Silk Purse qualities in the Avatar of the Wizard of Oz´s sub-par Sow.
Mr Crosby has been fattening the wrong Tory Pig for a very long time, The Substitute Pig he has presented to Market is below merchantable quality. This Lady is for Turning and This Turd is certainly not for polishing.
The following 3 data presentations are what you will make of them. I carried out the analysis for my own curiosity as to whether the political debates ever touch on Ideology or Ethics. What it is to be Liberal, Conservative or Progressive.
In the 2015 debates Leanne Woods, Nicola Sturgeon and Natalie Bennet stood out for me as the most politically pedagogical as they all mentioned Austerity and Cuts and Woods and Sturgeon have even identified explicitly the Ideology of Neo Liberalism in their interview appearance that campaign.
Draw your own conclusions of course.
In 2017 Brexit was the early runner and of course, the position of the 3 Female leaders who showed up all being remainers did not find it convenient to draw the attention of voters to the hopelessly Neo-Liberal and embedded Austerity positions of the EU, with Austerity baked into trade deals and institutions alike.
The neo liberal Ed Milliband missing out on the Anti Austerity and decidely anti-Neo-Liberal 2015 group hug.
The debates ran without a break for 90 minutes and were broadcast weekly by ITV, BSkyB and the BBC over three successive Thursday evenings starting on 15 April. They were moderated by Alastair Stewart, Adam Boulton and David Dimbleby respectively. The first half of each debate focused on a particular theme (domestic, international and economic affairs), before general issues were discussed. The questions were not disclosed to the leaders before the debate.
Debates were also held in Scotland and Wales and Northern Ireland, due to the devolved nature of various aspects of government in Scotland, Wales and Northern Ireland. In Scotland and Wales, representatives of three main parties were joined by respective nationalist party representatives who stand MPs only in Scotland and Wales, while in Northern Ireland, due to the main parties having no seats, debates were held between the four largest Northern Irish parties. The arrangements for the UK-wide leaders debates were criticised for being restricted to the main UK parties excluding other national minor parties and nationalist parties in Scotland and Wales, for covering many domestic matters which are devolved from Westminster, and also for being held in three locations solely in England.
The term “United Kingdom general election debates” of 2015 refers to a series of four live television programmes featuring the main political party leaders that took place in March/April 2015 in the run-up to the general election. After various prior proposals and arguments over which parties should be represented,[1][2] there was a single debate between the leaders of seven British parties:[3]
There was a second debate involving the “challengers”, those in the above list who were not members of the outgoing coalition government. There were also two programmes – one with Cameron and Miliband; one with Cameron, Miliband and Clegg – in which the leaders answered questions but did not debate head-to-head.
Following the result of the election, a survey of 3,019 people, carried out by Panelbase, found that 38% of voters considered the debates to have influenced their voting intention.[4][5]
Theresa May launched her party’s general election manifesto with promises of more money for services such as the NHS and schools, but where is the money coming from?
40:58
measure that both labor and the Lib dems have promised
.png)
97.jpg)
.jpg)
https://twitter.com/GrubStreetJorno/status/1194567267952058368