
Salience, Relevance, Differentiation and The Polling Booth point of sale
The NHS, Fairness, Immigration & People, Brexit and an end to Austerity. Are the Relevant and Salient issues I get from the Data.
Applying An analysis with the lens of Lynton Crosby’s 4 Elements in Campaigning, Namely;
1. Salience, ( Is it out there)
2. Relevance ( Do the people Give a Shit?)
Is it personally Relevant?
3. Differentiation ( They say That Too.)
Political Differences, Wheres the change, why change?
4. The point of Sale Execution (WTF?)
(Making the Lies Stick, Connect the policies to the Party.
Crosby says “if in Doubt Believe in something”, if your losing
then get someone else to do the Dirty work for you.
Surrogates. Negative Campaigning.
Candidates must carry
Fattening the Pig For Market,
“You Can´t Fatten the Pig on market day, you have to do as much as possible in advance”.
10.28
“so it’s very
important that you understand,”” you can’t
Fatten a pig on market day,”” you’re going
to do as much as possible in advance”
Four Elements.
Salience, ( Is it out there)
Relevance ( Do the people Give a Shit?)
Is it personally Relevant?
Differentiation ( They say That Too.)
Political Differences, Wheres the change, why change?
The point of Sale Execution (WTF?)
Making the Lies Stick, Connect the policies to the Party.
Crosby´s Core Objectives.
Lock in base then, move to the swing Group.
Who is your base?
Who is your Swing? and
Who is your Anti?
Applying Lynton Crosby’s Method to the Following Video Transcripts, Last Nights Battle for No10 interviews on Sky and the previous Leaders Debate on Sky, What is Salient, What Is is Relevant, Where is differentiation required and What is Lynton USP his positives for the Candidates and the Negatives for the Surrogates?
“ensure that they are focused on
Here is the Tag Cloud I generated from Last Nights Battle For No 10 Program.
Here are the Issues Survation asked its polling audience to rate.
http://survation.com/wp-content/uploads/2017/05/Final-GMB-GE2017-IV-Tables-260517TOCH-1c0d0h9.pdf
Here are the trend Lines in the Polling which Mr Crosby will no doubt take note of in the instructions for his army of Surrogates.
https://en.wikipedia.org/wiki/Opinion_polling_for_the_United_Kingdom_general_election,_2017
Will Mr Corbyn asking politely if he could refer to the figures as he wants to give an accurate figure, is construed in a negative light when the surrogates go to work? Mr Corbyn I would suggest Made a connection with the Audience, Differentiated the Labour Policy for negotiating Brexit and showed the relevance and salience of the different approach of Labour 2017 from the Strong and Stable “Nasty Party” and the proudly self-identifying “Very Difficult Woman” from “The Nasty Party”
Mrs May is known in less Charitable circles as May Bot. I suspect Mr Crosby is preparing a stunt double for Public appearances as Mrs May´s cold metallic touch “”There are many complex reasons for Food banks ´´, is not people friendly and People and Immigration, The NHS,Fairness and the clear evidence that Post 2008 and after the 2010 Coalition, “WE” were definitely not all in the Austerity Shit together.
Here’s the tenor of the debate on my Facebook Timeline a group of musicians in Bristol UK, of varying political stripes.
It seems is for the Movies In Real Life, Pork, it seems will be off the Menu and the Audience refuse to see the Silk Purse qualities in the Avatar of the Wizard of Oz´s sub-par Sow.
ELECTION 2017, DEBATES 2010, 2015 AND 2017 IN WORD CLOUDS. THE HUG THAT SAID IT ALL IN 2015.
The following 3 data presentations are what you will make of them. I carried out the analysis for my own curiosity as to whether the political debates ever touch on Ideology or Ethics. What it is to be Liberal, Conservative or Progressive.
In the 2015 debates Leanne Woods, Nicola Sturgeon and Natalie Bennet stood out for me as the most politically pedagogical as they all mentioned Austerity and Cuts and Woods and Sturgeon have even identified explicitly the Ideology of Neo Liberalism in their interview appearance that campaign.
Draw your own conclusions of course.
In 2017 Brexit was the early runner and of course, the position of the 3 Female leaders who showed up all being remainers did not find it convenient to draw the attention of voters to the hopelessly Neo-Liberal and embedded Austerity positions of the EU, with Austerity baked into trade deals and institutions alike.
The neo liberal Ed Milliband missing out on the Anti Austerity and decidely anti-Neo-Liberal 2015 group hug.
United Kingdom general election debates, 2010
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Gordon Brown Labour |
David Cameron Conservative |
Nick Clegg Liberal Democrats |
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2010 | 2015 debates → |
http://tagcrowd.com/pdf/1495187362_cloud.pdf
United Kingdom general election debates, 2015
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This article may require cleanup to meet Wikipedia’s quality standards. The specific problem is: Outdated coverage, unsourced content (March 2017) (Learn how and when to remove this template message) |
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David Cameron Conservative |
Ed Miliband Labour |
Nick Clegg Liberal Democrats |
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Nigel Farage UKIP |
Natalie Bennett GPEW |
Nicola Sturgeon SNP |
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Leanne Wood Plaid Cymru |
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← 2010 debates | 2015 | 2017 debates → |
- David Cameron, Prime Minister (Conservative Party)
- Ed Miliband, Leader of the Opposition (Labour Party)
- Nick Clegg, Deputy Prime Minister (Liberal Democrats)
- Nigel Farage (UKIP)
- Natalie Bennett (Green Party of England and Wales)
- Nicola Sturgeon, First Minister of Scotland (SNP)
- Leanne Wood (Plaid Cymru)
http://tagcrowd.com/pdf/1495187430_cloud.pdf
austerity (11) balance (12) believe (16) benefits (13) bennett (17) better (17) billion (23) britain (23)build (17) care (17) change (22) control (15) country (51) create (13) cuts (40) deal (13) debate (22)debt (19) decisions (12) economy (18) ed (17) education (20) election (14) end (15) eu (14) europe (17)european (16) fair (14) family (15) free (17) full (12) future (22) generation (19) give (16) going (26)government (19) happens (12) health (17) help (25) home (23) host (16) hours (11) house (21)immigration (43) important (13) invest (16) issue (19) jobs (28) labor (20) leaders (19) living (22) lot (13)miliband (37) million (17) minister (26) money (21) mr (54) national (13) needs (11) nhs (29) nick (12)nigel (13) open (13) parliament (12) party (37) pay (28) people (126) plan (24) point (13) politics (12)pounds (34) prime (28) private (14) problem (13) promise (12) public (19) question (21) schools (17)services (28) social (14) speaker (74) spending (18) sturgeon (12) sure (16) system (16) talk (18) tax (20)thank (34) things (16) think (42) tonight (16) tuition (11) university (12) vote (22) wage (14) wales (17)work (38) world (15) years (41) young (30)
created at TagCrowd.com
United Kingdom general election, 2017
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2005 election • MPs |
2010 election • MPs |
2015 election • MPs |
2017 election • MPs |
Negotiation positions following Britain’s invocation of Article 50 of the Treaty on European Union in March 2017 to leave the EU are expected to dominate the election campaign. Opinion polling for the popular vote since the election was called has given May’s Conservatives a significant lead over Labour led by Jeremy Corbyn.
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http://tagcrowd.com/pdf/1495187524_cloud.pdf
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The Video below is My Critique of Paul Johnsons Ìnependant´expert view on the BBC Reality checks of the Tory and Labour Party Manifestos.
Paul Johnson – Institute For Fiscal Studies – IFS
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billion in so does that add up
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https://twitter.com/GrubStreetJorno/status/1194567267952058368